Second Generation Brand

Client: WarnerMedia 

Role: Art director, designer, illustrator

Logo, identity and application for WarnerMedia’s onsite daycare. Brief was to create a standalone identity that wouldn’t tie back the parent company. I led the design process from start to finish, resulting in a hand-lettered text treatment and a series of illustrations depicting the wordmark turning into various childhood development-themed stuff (brain, tree, balloons, you get it).